Words are my lifeblood. As an e-commerce marketer, I live and die by the power of persuasive, emotional copy.
So when AI writing tools first emerged, I dismissed them outright. How could a machine replicate the nuances of human expression?
Turns out, I was both right and wrong.
While AI tools can't truly capture the depth of human creativity, they do a surprisingly good job of generating content quickly and efficiently.
I tried a few tools for meta ads copy, product descriptions, and even blog content. Sure, I had to tweak the output to align with my voice, but I saved a ton of time in the process.
So which AI writing tool made its way into my online marketing toolkit?
Read on for an unbiased overview of the best AI content writers available today.
6 Best AI Writing Software for 2024
I’ve used Jasper, Agility Writer, Koalawriter, Frase, Claude, and ChatGPT. Each of these AI writing tools has its strengths and weaknesses. Here's how I would rank them:
Now, I'll walk you through each AI tool and share my hands-on experience. I'll cover what worked, what didn't, and how each one fits into my content creation process.
1. Agility Writer
At the pinnacle of my AI writing tools list is Agility Writer.
It's a versatile tool that utilizes all the language models, like ChatGPT and Claude, to supercharge your writing experience.
I've used it for nearly every type of content, and it consistently delivers impressive results.
Agility Writer also comes with various features that you're sure to find useful. My favorite ones include:
- Outline Builder: This feature helps you create structured outlines based on top-ranking content for your chosen keywords..
- One-Click Writing: With this feature, you can generate high-quality articles ready for publishing with just one click.
- Bulk Mode: This allows you to produce multiple articles or outlines at once, which is ideal for content-heavy projects.
- SEO Integration: Agility Writer helps optimize your content by suggesting relevant keywords and phrases to improve search engine visibility and rankings.
- AI-Generated Images: This feature enables you to add appealing visuals to your content without the hassle of sourcing images separately.
For a closer look at the strengths and capabilities of this AI content generator, check out my full Agility Writer review.
2. Frase
Frase is another tool on my list of the best AI writing software.
It offers advanced features for content research and SEO optimization. I found it particularly handy for generating outlines when tackling topics I wasn't as familiar with.
For example, I gave Frase a keyword related to "weighted blankets." From there, it analyzed top-ranking articles and quickly pulled together relevant headings and subtopics.
I also used its keyword optimization feature, which made it easier to include important terms naturally throughout the content.
Frase also has other features you may find useful:
- SERP analysis: Breaks down search results to provide insights from top-ranking content.
- Custom AI templates: You can create personalized templates for specific writing styles or projects.
- AI-generated drafts: Helps speed up the writing process by creating a rough draft you can edit.
- Google Search Console integration: Identifies SEO opportunities and quick wins by analyzing your search data.
These features make Frase a powerful tool for those focused on improving content and SEO.
3. Claude
Claude AI is a tool I’ve tested for long-form content, social media posts, and blog writing.
Out of these, I was most impressed with how well it handled long-form content. It picked up my ideas quickly and organized them in a way that required minimal editing.
Claude also performed well with social media content. However, I still had to tweak a few elements to match the tone and audience more accurately.
The same was true for landing pages—Claude got the basics right, but I had to refine the messaging more closely to align with specific branding and goals.
You can also use Claude for:
- Content research: Gathers insights from top-ranking sources for blog post outlines.
- SEO optimization: Naturally integrates important keywords into your writing.
- Summarization: Turns long documents into easy-to-read summaries.
- Conversational responses: Delivers human-like replies, making it flexible across various writing styles.
With all these features, Claude is a competent AI writing tool for scaling your content creation across different formats.
4. Jasper
Jasper helps solve a common pain point for marketers—time.
When you're juggling multiple projects, creating consistent, high-quality content can feel overwhelming.
I’ve faced this problem when trying to launch marketing campaigns or write blog posts under tight deadlines.
That’s where Jasper steps in and eases the load. For example, I used it to create a complete marketing campaign for a product launch. Within minutes of inputting the necessary details, Jasper generated blog posts, social media copy, and even email subject lines.
You can use Jasper for:
- Marketing campaigns: Delivers ads, blog posts, and social media content, all aligned with your brand voice.
- Content rewriting: Polishes your existing content to make it more engaging and impactful.
- SEO optimization: Naturally integrates important keywords without disrupting the flow.
- Plagiarism checks: Ensures your content is original and free of duplicate material.
If you’re looking for an AI content writing tool to speed up your workflow, Jasper has the features to help you stay on top of your projects.
5. Koalawriter
If you’ve ever needed to write SEO content quickly, KoalaWriter can step in.
I’ve used this AI article writer when I was short on time to create in-depth blog posts. In one case, I needed a detailed article on cloud storage services. All I did was provide a few key points, and it generated a well-structured draft in no time.
What impressed me most was that KoalaWriter even suggested internal links to my existing articles, which made optimizing the content so much easier.
KoalaWriter also comes with:
- Real-time data integration: Pull the latest information directly from search results to keep your content fresh and relevant.
- AI image generation: You can create and embed AI-generated images directly into your content, saving time on external tools.
- Customizable tone: Easily switch between casual, professional, or friendly tones, depending on your target audience.
- Collaboration features: It allows for team collaboration, making it easier to get feedback and make edits in real time.
KoalaWriter also offers an affiliate program, where you can earn commissions by promoting the tool to others.
6. ChatGPT
ChatGPT will always be there in the list of AI writing tools.
After all, it’s the tool that introduced many to the concept of AI-driven content creation.
I use it often to generate outlines, draft blog posts, or make quick edits when time is tight.
It's versatile enough to handle technical writing, brainstorming, and more.
ChatGPT’s key features include:
- Natural language processing: Delivers responses that feel natural and human-like.
- Versatile applications: From blog posts to technical content, it adapts to your needs.
- Conversation memory: Remembers previous inputs for seamless revisions.
- Fast output: Quickly generates drafts, outlines, and summaries.
Although it has some limitations, I still find ChatGPT reliable for handling everyday writing tasks.
Scaling Your Content With AI
So these are the tools that have lightened my content load and helped me get more done in less time.
Most of my writing still comes from my own ideas and creativity, but it's reassuring to know I can lean on these tools when time is tight.
What’s best about these tools is how they adapt to your writing style. The more you use them, the more intuitive they become.
If you're juggling multiple projects and need a hand, these AI writing generators could be the boost you're looking for.
