The questions keep coming about Snapchat: "Isn't it just for teens?" "What about the ROI?" "Can we reach decision-makers there?" With 850 million monthly active users, these are exactly the right questions to ask.
With budgets under more scrutiny than ever, you need real user demographics and daily active user numbers to back up your recommendations and spending decisions.
That's why I've gathered the most essential Snapchat statistics that will help you build a compelling case for—or against—including it in your 2025 marketing strategy.
Here's what you need to know:
Snapchat User Demographics
Snapchat Reaches 90% of 13-24 Year-Olds in Many Markets (source)
If Gen Z is your crowd, Snapchat is their stage. Reaching nine out of ten young users in key markets, this is where trends start and conversations grow. Want your brand in their world? This is your green light.
Snapchat Demographics Cover 90% of 13-24 Year Olds in 25+ Countries (source)
Last year's Snapchat data reveals massive youth market penetration. Users of Snapchat span across 25+ countries, reaching 75% of the 13-34 age group. For marketers measuring snapchat ROI, this represents access to significant Gen Z and Millennial spending power.
75% of 13-34 Year Olds Are Active Snapchat Users (source)
Got products for young professionals? Snapchat's not just for teens. The platform captures three-quarters of the crucial 13-34 demographic across more than 25 countries. That's prime spending age, right where you want to be.
India Leads with 200 Million Snapchat Users (source)
India has the highest number of Snapchat users, hitting 200 million as of April 2024. These stats highlight a growing market where brands can tap into a highly active audience. If you're targeting global reach, this is where to start.
35% of Snapchatters Say the Camera is Their Favorite Feature (source)
The Camera on Snapchat is where creativity comes to life. With AR filters and branded lenses, your brand can become part of users’ everyday expressions. Think interactive, think visual, and your message will fit naturally into their world.
Snapchat Reach & Engagement
Snapchat’s Ad Revenue Expected to Hit $8.34 Billion by 2027 (source)
In 2022, Snapchat generated 4.6 billion U.S. dollars in advertising revenue. This number is projected to climb to 8.34 billion by 2027. With Snapchat ads accounting for 2.4 percent of global ad revenue, the platform’s influence among users worldwide, including Z users, is only growing.
55% of Snapchatters Share Ads with Friends (source)
Good ads get noticed. Great ads? They get shared. Over half of Snapchat users pass ads along to their friends, turning one impression into many. AR lenses and filters are the MVPs here, so bring your A-game creativity and let them spread the word for you.
64% of Snapchat Users Watch Ads with Sound On (source)
While other platforms play on mute, Snapchat users are all ears. Most ads get the sound-on treatment, unlike the silent scroll on other social media. Here's your chance to create ads that speak—literally—to your audience.
67% of Snapchatters Watch Videos on Mobile Daily Compared to 50% on TV (source)
Mobile dominated video consumption in 2024. When your target demographic spends more time on small screens than TV, your content marketing needs to follow. Break free from the "TV-first" mindset and prioritize where your audience actually watches.
65% of Daily Video Views Happen on Social Apps (source)
Your audience has spoken with their viewing habits. They choose social apps over streaming platforms, with Gen Z leading this trend at 68% daily social video consumption. For your 2025 video strategy, this is a clear directive of where your content needs to be.
66% of Snapchatters Watch Stories from Friends and Family Daily (source)
Remember when your brand's organic reach actually meant something? That's what Stories deliver on Snapchat right now. Your audience comes here daily to catch up with their inner circle. Position your content right, and you'll be part of those must-watch Stories they check first thing.
Snapchat Advertising and Conversion
72% of Snapchat's User Demographics Show Brand Loyalty Through Creative Holiday Campaigns (source)
Think holiday campaigns only matter in December? On Snapchat, creative seasonal marketing builds year-round customer relationships. Many people use these holiday moments to discover new brands, and seven in ten stay loyal to those that enhance their celebrations.
64% of Snapchat's Active Users Visit Brand Sites After Holiday Ads (source)
Holiday marketing thrives on Snapchat's engaged user base. The platform's diverse age groups move from viewing to shopping. When your festive content connects, it triggers immediate website visits from an audience ready to buy.
88% of Snapchat Users Love Shopping (source)
Shopping drives Snapchat behavior. A remarkable 82% consider it their primary hobby, compared to 59% elsewhere. For marketers, this means an audience that comes to the platform ready to discover and purchase.
63% of Snapchatters Have Made a Purchase Influenced by the Platform (source)
Snapchat is converting attention into sales. With nearly two-thirds of users making purchases after seeing an ad, the platform proves its value. If driving revenue is the goal, this stat makes Snapchat a top contender for your 2025 strategy.
Snapchat AR Lenses Drive 6.4x Higher Purchase Intent Than Video Ads (source)
Forget passive viewing—AR turns browsers into buyers. Snapchat users who engage with AR Lenses show 6.4x higher swipe-to-purchase ratios compared to traditional video commercials. For marketers measuring conversion impact, that's a game-changing multiplier.
38% of Snapchatters Start Their Day on the Platform (source)
Snapchat kicks off the day for nearly 40% of its daily active users. This stat highlights how people use Snapchat during peak attention hours. If your goal is to engage early, morning ads on Snapchat can put your brand front and center. Make the first impression of the day count.
Snapchat Platform Features and Satisfaction
350+ Million Users Browse Snap Map Monthly (source)
Planning your location-based marketing strategy? Snap Map's growth from 250 million users in 2020 shows audiences actively seek local discoveries. When users explore their neighborhood through Snapchat, your local business can be part of their journey.
Snapchat Users Report 72/100 Platform Satisfaction Rate (source)
When choosing where to place your ads, user satisfaction directly impacts engagement. Snapchat's 72-point satisfaction score puts it ahead of several major platforms, suggesting an audience that's more receptive to brand content. Your campaigns land in front of users who actively enjoy their platform experience.
68% of Users Say Snapchat is Ideal for AR Holiday Experiences (source)
Many people use Snapchat and its AR features during peak shopping seasons. Users engage with interactive branded experiences while making gift decisions. Marketers who create holiday-themed AR lenses tap into both the platform's technology and its users' shopping mindset.
86% of EMEA Snapchatters Trust Family Brand Tips vs 70% Non-Users (source)
Need to know for EMEA markets: family recommendations carry exceptional weight. When relatives suggest products, Snapchat users across these regions show significantly higher trust levels than their counterparts.
Ready to Snap Up These Opportunities?
These numbers paint a clear picture for marketers in 2025: Snapchat's user base combines massive reach with unique engagement statistics.
Your marketing playbook should focus on what's driving Snapchat usage statistics now: AR features, visual commerce, and the rising Snapchat+ audience.
Start by comparing your current performance to these benchmarks. Look specifically at sound-on viewing rates and watch time, which indicate strong user attention.
Pick one high-impact area to test first. Try creating an AR lens, optimize your ads for sound-on viewing, or explore Spotlight's growing reach.
The data shows where success happens on Snapchat. Your next step is turning these insights into growth.
