If you’re here, you’re likely weighing Facebook’s place in your 2025 marketing strategy.

With new platforms grabbing attention, it’s natural to wonder how Facebook holds up for businesses today.

And let’s not forget, that marketing budgets are tighter than ever—no one can afford to invest where returns are iffy.

That’s why I’ve gathered the latest Facebook statistics to help you understand exactly what the platform can do for your marketing.

Here's what you need to know:

Facebook User Demographics & Reach Statistics

Facebook Leads All Social Media Platforms With 3.07 Billion Monthly Active Users (source)

While Instagram and TikTok keep growing, the 3.07 billion Facebook monthly active users make it the clear leader. That's more than twice the size of most other platforms put together.

24.2% of Users Are Aged 25-34, With 19% Aged 35-44 (source)

The largest age group on Facebook consists of millennials and Gen X. While Gen Z flocks to TikTok and Instagram, Facebook is where you'll find these segments. Target those audiences and you're reaching consumers with steady income and developed purchasing habits.

30% Of U.S. Adults Get News From Facebook Vs. 26% On Other Social Media Platforms (source)

Facebook remains the leading platform for news consumption, ahead of YouTube at 26%, Instagram at 16%, and TikTok at 14%. This makes it perfect for sharing industry updates and becoming a trusted voice in your field.

81.8% Of Users Access Facebook Only Through Mobile Phones (source)

Most people use Facebook solely on their phones these days. The other 16.7% switch between phones and computers, while just 1.5% stick to desktop only. If you're creating content, those small screens need to be your priority.

Facebook Ads Statistics

Facebook Ad Revenue Set to Hit $121.8 Billion in 2024 (source)

Money follows results, and this massive growth tells you everything. After a promising 2023, more and more advertisers are flocking to Facebook—because it works.

94% of Ad Revenue Comes From Mobile Users (source)

Simple fact: if your ads don't work on phones, they don't work. Period. Mobile isn't the future anymore—it's right now, where 94 cents of every ad dollar gets made.

Ad Impressions Are Up 28% Year Over Year (source)

While ad costs dropped 9% last year, Facebook delivered 28% more eyeballs. In what other channel do you get more reach while paying less? That's the kind of math we like to see.

Ad Sets with 3-10 Creatives Lower Cost Per Action by 46% (source)

Stop running just one ad version. Mix it up with a few creatives and you'll slash your costs nearly in half. Pretty sweet deal for just creating a few variations, right?

68% of Businesses Report Video Ads Outperform Image Ads  (source)

Skip the fancy stats on this one—more than two-thirds of businesses are seeing better results with video. If you're still posting only images, you're leaving clicks on the table.

Facebook Video Statistics

50% of Time on Facebook is Spent Watching Videos (source)

Most Facebook users now spend half their scrolling time on video content. Your content strategy needs to catch up because that's where the eyeballs are. If you're still focusing only on text and images, you're missing out on half of what your audience wants.

Vertical Video with Audio Gets 35% Higher Click-Through Rate (source)

Nobody holds their phone sideways anymore. Vertical videos with sound on grab way more attention and clicks. Simple as that - when you match how people naturally use their phones, they're more likely to engage.

Facebook Reels Hit 200 Billion Views Daily (source)

Short videos were supposed to be just a trend, right? Well, 200 billion daily views say differently. Even a tiny slice of this viewership could change your whole game.

Video Posts Get 0.08% Engagement vs 0.03% for Link Posts (source)

Video posts get almost triple the engagement of link posts. Those extra minutes you spend creating video? They're worth it.

70% of In-Stream Video Ads Are Watched to Completion (source)

The majority of people watch video ads all the way through to the end. You get their full attention for your complete message. Go ahead and tell that full story—your audience will stick around to hear it.

Facebook Stories and Engagement Stats

58% Browse Brand Websites After Seeing Stories (source)

People see something they like in Stories, and boom—they're checking out your website. More than half your viewers might click through to learn more about what you're showing them.

31% Visit Physical Stores After Seeing Stories (source)

Get this: about a third of people who see your business in Stories actually show up at your store. Stories don't just drive online traffic—they bring real feet through your door.

Monthly Active Facebook Users Spend 30.9 Minutes Daily (source)

Your Facebook marketing strategy needs to account for this golden window. People browse on their mobile devices for a whole half hour every day—that's your chance to grab attention.

Peak Activity Hits on Wednesdays and Thursdays (source)

Want the latest Facebook stats? Most people check Facebook between 11 AM and 2 PM midweek. Time your best content for when your audience is actually online.

Facebook Live Statistics

Facebook Live Videos Get 3X Higher Engagement Than Regular Videos (source)

Triple the engagement means triple the opportunity for your brand. Regular posts might get a like, but live videos get comments, shares, real conversations. Put that camera on and start multiplying your reach.

82% of Internet Users Prefer Live Brand Videos (source)

The market research is done for you—your audience wants live content. Give them what they want, and you'll stand out from all those brands still stuck in scheduled posts. 

Only 46% of Marketers Use Facebook Live (source)

Look at that gap in the market. While 54% of your competitors stay away from live video, you can own that space. Jump in now while there's less competition, and build your audience before everyone else catches on.

Hour-Long Lives Hit 0.46% Engagement Rate (source)

Longer streams mean deeper connections. You can actually take time to tell your story, showcase products properly, answer every question. Stop rushing—your audience wants to spend time with you.

Facebook Messenger and App Usage Stats

Over 1 Billion People Message Businesses Weekly on Facebook Messenger (source)

Your customers want real conversations. Set up that Facebook Messenger response system now—you're looking at a direct line to ready-to-buy customers.

200 Million Businesses Use Facebook Apps (source)

The business crowd on Facebook apps keeps growing. That massive number tells you something - your competitors are here because the customers are here. Time to claim your space.

Facebook Family of Apps Hit 3.96 Billion Monthly Active Users (source)

Half the world uses Meta's apps each month. For marketers, this means one platform family can reach practically every market, every audience, every potential customer you want to connect with.

75% of Users Prefer Communicating With Businesses Through Messenger (source)

People start their shopping journey with a simple message. They're opening conversations right in Messenger. Every chat could turn into your next sale.

Facebook Messenger Leads in 16 Key Markets, Including US and Canada (source)

Messenger dominates communication in major markets like the US, Canada, and Australia. The app’s grip on these high-value markets gives you direct access to consumers with serious purchasing power.

375,000+ Users Engage With Messenger Chatbots Daily (source)

Put a 24/7 sales team to work without adding staff—that's what chatbots offer you today. Drop in a bot to handle basic questions, qualify leads, and keep conversations going even when your team's offline.

Ready to Put These Stats to Work?

If you want to win on Facebook in 2025, these numbers paint a clear path forward.

Your marketing strategy needs to evolve beyond basic posts to embrace how your audience actually uses the platform today.

Start by auditing your current Facebook presence against these benchmarks—look at where you're spending time versus where your audience is actually engaging.

Then experiment with one new format at a time—whether that's going live, crafting Stories, or building a message response system.

The platform's giving you all the signals—now it's your job to turn them into growth.