Hi, I’m Kristian. I manage a $50M+ digital ads budget and share my tips to grow your business online.

Get started with our best stories

7 Lessons from Meta’s Agency Performance Summit

The amount of value in this article is crazy. Don't miss out.

Cost Cap or Cost Trap? Here’s How to Use It

Confused by Facebook’s Cost Cap setting? You’re not alone. Here’s how it really works, when to use it, and how to stop it from killing your ad spend.

7 Ways We Boosted Profits in Our E-commerce Store

How we boosted profits at anew sleep: streamlined tools, renegotiated services, optimized AOV, and focused on high-ROI marketing.

100 Winning European Meta Ads 🇪🇺

Get my free swipefile with 100 winning ads running on Meta in Europe. Copy these concepts for your own brand.

SEO tools I use in 2024

My SEO toolkit features a selection of powerful tools that help drive high-quality traffic to anew sleep. In this article, I’ll share how each tool contributes to our SEO success and why they might be the right choice for your business too.

50 Winning Meta Ads in Denmark 🇩🇰

Subscribers get my free swipefile with 50 winning ads running on Meta in Denmark. Copy these concepts for your own brand.

Steal My 7 Favorite Ad Copy Frameworks (Perfect for E-commerce)

I recently analyzed over 100 DTC brands to find the best ad copy frameworks for Meta. Here's what I found.

How To Build A Brand According To Gary Vaynerchuk

I've followed Gary Vaynerchuk for over 8 years and learned from him on marketing, branding and business. Here's the best learnings I've gotten from him on branding based on countless of videos.

See what we’ve
written lately

Meet our author Meet our authors Meet our top authors